Select Page

15 Search Engine Statistics You Can’t Miss in 2017

by | Jun 2, 2017 |

When 93% of online experiences begin with search engine, it is hard to ignore the importance of the search engine in marketing your business online. However, search engine optimization is still one of the most confusing and undervalued thing for businesses to understand due to the constant updates in search algorithms and pure ignorance about the importance of the search engine. If you are one who has been contemplating on implementing search marketing in your overall business marketing strategy, here are 15 search engine statistics that are hard to ignore:

70% of the links search users click on are organic.

(Source: Imforza, 2017)

70% to 80% of users ignore paid ads, focusing on the organic results.

(Source: Imforza, 2017)

75% of users never scroll past the first page of search results.

(Source: Imforza, 2017)

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

(Source: Imforza, 2017)

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.

(Source: Local SEO Guide, 2016)

High quality content and link building are the two most important signals used by Google to rank your website for search, according to Andrey Lipattsev, Search Quality Senior Strategist at Google.

(Source: Search Engine Watch, 2016)

Google “near me” searches have increased by two times over the past year.

(Source: Search Engine Watch, 2016)

72% of consumers who did a local search visited a store within 8 kilometers.

(Source: WordStream, 2016)

Nearly 40% of people search only on a smartphone in an average day.

(Source: Google, 2016)

Google receives over 57,000 searches per second on any given day.

(Source: Internet Live Stats, 2016)

Google now handles at least 2 trillion searches per year.

(Source: SearchEngineLand, 2016)

75% percent of internet use will be mobile in 2017, up from 71% this year.

(Source: Reuters, 2016)

Google “near me” searches have increased by two times over the past year.

(Source: Search Engine Watch, 2016)

Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.
(Source: MarketDive, 2016)

72% of consumers who did a local search visited a store within 8 kilometers.
(Source: WordStream, 2016)

Knowing and understanding the significance of these statistics is one thing. Acting on them and creating an effective SEO strategy and putting it in your overall digital marketing strategy will drive your business to the next level. If you need assistance in starting your SEO strategy, we are here to help.

GET IN TOUCH WITH US

Schedule a free strategy call with us to see what we can do to improve your digital marketing strategy.

4-Step Guide To Digital Marketing [2018]

The ABCs To Marketing Your Brand In The Coming Year Digital marketing isn’t as complicated as it seems. Our 4-step guide will teach you how it works, and what you can do, to market your brand in this digital era. Step 1: Building An Online Presence Close to 50% of the...

read more

5 Things I’ve Learned From Working With Introverts

Welcome to Adeve Digital, where 75% of the team are introverts. As it’s sometimes a tricky environment for the typical extrovert, we’ve asked our resident socializer to share his thoughts on working with his ever pensive team. These are the 5 things Luke,...

read more