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4-Step Guide To Digital Marketing [2018]

by | Nov 15, 2017 | 0 comments

4-Step Guide To Digital Marketing [2018]

by | Nov 15, 2017 | 0 comments

The ABCs To Marketing Your Brand In The Coming Year

Digital marketing isn’t as complicated as it seems. Our 4-step guide will teach you how it works, and what you can do, to market your brand in this digital era.

Step 1: Building An Online Presence

Close to 50% of the world uses the internet.

According to internet live stats, there are close to 4 billion internet users in the world. With this figure in mind, how many potential customers do you think you’re losing by not having an online presence? Digital marketing starts with being online – it’s the most important step. The world cannot find you, if there’s nothing to be found. So, how do you build an online presence – what does having an online presence mean?

#1 Owning A Website

Did you know that 75% of websites are inactive? Only 25% of website owners are using their platform to build their brand. This means that the majority of business owners are losing out on potential traffic simply by not owning a website.

 

#2 Being Active On Social Media

Did you know that 2 billion internet users are on Facebook? Social media has taken the world by a storm, and it would be unwise to ignore this global trend. By having a social media presence, you’re potentially introducing your brand to half of the internet.

#3 Creating Online Content

Did you know that over 2 million blog posts are written daily? Those who play the digital marketing game know that online content is important. The more content you have on the internet, the more authority and substance you give your brand.

Ultimately, building an online presence creates opportunities to be found. However, digital marketing doesn’t stop here. If you hope to rally customers without taking further steps, you’re wasting your initial resources. What you need to do next is help others find you.

 

Step 2: Generating Traffic

Over 3 billion searches are made on Google daily.

Generating traffic is known to be a challenge for most businesses. But unfortunately, it is a vital step in business growth. If you’re wondering what you can do to help your brand gain more traffic – after you’ve successfully established an online presence – here are the top 3 ways to do so:

 

 

#1 Search Engine Optimization (SEO)

The click-through rate of a website declines with search result position. The further you are from the top, the less likely you would be clicked. Hence, optimizing your online content to include keywords will help you rank and increase your click-through percentage. You also can partner with an agency for SEO services. 

 

#2 Internet Advertisements (PPC / FB Ads)

According to Google, more than 60% of consumers use the contact information in an advertisement. This means, that whether or not your advertisements on Google or Facebook lead to sales, consumers will use your advertisements to find you.

#3 Link Building

Link building helps Google rank your website. The more helpful and useful links you have, the higher your chances are in climbing the search result page.

By successfully generating traffic, you’re increasing the possibility of new sales. However, this step doesn’t actually promise a sale. In order to make profit, you must be able to turn your visitors into customers.

Step 3: Converting Visitors To Customers

According to Econsultancy, 78% of businesses are not satisfied with their conversion rate.

The success of a marketing plan is based on your visitor conversions. But before you ask how to convert visitors to customers, you must ask what a conversion includes. By knowing what to aim for, you can tailor your marketing plans to achieve your goals. Here’s what a successful plan results in:

#1 Lead Generation

Material downloads, email enquiries, quotation requests, and user signups are leads you’ll generate from a successful inbound marketing plan. The interest you’ve earned from these individuals would likely result in a done deal.

(Pro tip: master the art of copywriting – a good copy can change minds.)

#2 E-Commerce Sales

The obvious sign of conversion is when your generated traffic results in online sales.

(Pro tip: always highlight discounts and promotions on your website and social media.)

#3 Walk-In Customers

If your business is seeing walk-in customers through your marketing initiatives, you’re doing something right.

(Pro tip: offering free cash vouchers and incentives tend to convert hesitating visitors to customers.)

Now, do you know what to aim for? If you do, you can commence an outreach campaign. The next stage isn’t generating traffic per se, but targeting potential customers you believe would benefit from your brand.

Step 4: Starting An Outreach Campaign 

Almost 50% of internet users shop online.

We have to accept that our world would one day be completely digital. Someday soon, the majority of your customers will come from the internet. So, there’s no harm getting a headstart on the competition with a strategic outreach campaign. These are two strategies we recommend to help you get started:

 

#1 Retargeting

Have you noticed how advertisements tend to surround your recent internet activity? This technique effectively reminds potential customers of their interest. Statistically, retargeting has 10 times more click-throughs than the initial advertisement itself.

 

#2 Email Marketing

If you think emails are dead, think again. Around 2.5 million emails are sent every minute. Whether it’s a newsletter or promotional content, marketing emails remind and pique user interest. It has the potential to convert those who’re on the fence at no extra cost. If done right – with the proper strategy – your campaign efforts will pay off. You’ll see your business grow offline by merely going online. Now, with this information at your disposal, start taking action!

The World Is Going Digital, So Must You

As the world progresses, businesses must adapt in order to succeed. And with a digital future in sight, it’s time you go digital. Digital marketing will play a big role in taking your business to the next level. So, hop on the bandwagon today! It’s best to get started before everyone else. If you need a professional to help you maneuver through this digital shift, feel free to reach out to us. We’ll be more than happy to strategise your game plan for success.

The ABCs To Marketing Your Brand In The Coming Year

Digital marketing isn’t as complicated as it seems. Our 4-step guide will teach you how it works, and what you can do, to market your brand in this digital era.

Step 1: Building An Online Presence

Close to 50% of the world uses the internet.

According to internet live stats, there are close to 4 billion internet users in the world. With this figure in mind, how many potential customers do you think you’re losing by not having an online presence? Digital marketing starts with being online – it’s the most important step. The world cannot find you, if there’s nothing to be found. So, how do you build an online presence – what does having an online presence mean?

#1 Owning A Website

Did you know that 75% of websites are inactive? Only 25% of website owners are using their platform to build their brand. This means that the majority of business owners are losing out on potential traffic simply by not owning a website.

#2 Being Active On Social Media

Did you know that 2 billion internet users are on Facebook? Social media has taken the world by a storm, and it would be unwise to ignore this global trend. By having a social media presence, you’re potentially introducing your brand to half of the internet.

#3 Creating Online Content

Did you know that over 2 million blog posts are written daily? Those who play the digital marketing game know that online content is important. The more content you have on the internet, the more authority and substance you give your brand.

Ultimately, building an online presence creates opportunities to be found. However, digital marketing doesn’t stop here. If you hope to rally customers without taking further steps, you’re wasting your initial resources. What you need to do next is help others find you.

Step 2: Generating Traffic

Over 3 billion searches are made on Google daily.

Generating traffic is known to be a challenge for most businesses. But unfortunately, it is a vital step in business growth. If you’re wondering what you can do to help your brand gain more traffic – after you’ve successfully established an online presence – here are the top 3 ways to do so:

#1 Search Engine Optimization (SEO)

The click-through rate of a website declines with search result position. The further you are from the top, the less likely you would be clicked. Hence, optimizing your online content to include keywords will help you rank and increase your click-through percentage. You also can partner with an agency for SEO services. 

#2 Internet Advertisements (PPC / FB Ads)

According to Google, more than 60% of consumers use the contact information in an advertisement. This means, that whether or not your advertisements on Google or Facebook lead to sales, consumers will use your advertisements to find you.

#3 Link Building

Link building helps Google rank your website. The more helpful and useful links you have, the higher your chances are in climbing the search result page.

By successfully generating traffic, you’re increasing the possibility of new sales. However, this step doesn’t actually promise a sale. In order to make profit, you must be able to turn your visitors into customers.

Step 3: Converting Visitors To Customers

According to Econsultancy, 78% of businesses are not satisfied with their conversion rate.

The success of a marketing plan is based on your visitor conversions. But before you ask how to convert visitors to customers, you must ask what a conversion includes. By knowing what to aim for, you can tailor your marketing plans to achieve your goals. Here’s what a successful plan results in:

#1 Lead Generation

Material downloads, email enquiries, quotation requests, and user signups are leads you’ll generate from a successful marketing plan. The interest you’ve earned from these individuals would likely result in a done deal.

(Pro tip: master the art of copywriting – a good copy can change minds.)

#2 E-Commerce Sales

The obvious sign of conversion is when your generated traffic results in online sales.

(Pro tip: always highlight discounts and promotions on your website and social media.)

#3 Walk-In Customers

If your business is seeing walk-in customers through your marketing initiatives, you’re doing something right.

(Pro tip: offering free cash vouchers and incentives tend to convert hesitating visitors to customers.)

Now, do you know what to aim for? If you do, you can commence an outreach campaign. The next stage isn’t generating traffic per se, but targeting potential customers you believe would benefit from your brand.

Step 4: Starting An Outreach Campaign 

Almost 50% of internet users shop online.

We have to accept that our world would one day be completely digital. Someday soon, the majority of your customers will come from the internet. So, there’s no harm getting a headstart on the competition with a strategic outreach campaign. These are two strategies we recommend to help you get started:

#1 Retargeting

Have you noticed how advertisements tend to surround your recent internet activity? This technique effectively reminds potential customers of their interest. Statistically, retargeting has 10 times more click-throughs than the initial advertisement itself.

#2 Email Marketing

If you think emails are dead, think again. Around 2.5 million emails are sent every minute. Whether it’s a newsletter or promotional content, marketing emails remind and pique user interest. It has the potential to convert those who’re on the fence at no extra cost. If done right – with the proper strategy – your campaign efforts will pay off. You’ll see your business grow offline by merely going online. Now, with this information at your disposal, start taking action!

The World Is Going Digital, So Must You

As the world progresses, businesses must adapt in order to succeed. And with a digital future in sight, it’s time you go digital. Digital marketing will play a big role in taking your business to the next level. So, hop on the bandwagon today! It’s best to get started before everyone else. If you need a professional to help you maneuver through this digital shift, feel free to reach out to us. We’ll be more than happy to strategise your game plan for success.