Marketing Workshop

Free Workshop

ONLINE

From Unpredictable Leads to Consistent Customers Every Single Month

Good months and bad months are not just part of business. They are a sign that something in the system is broken. This workshop shows you the exact five-step framework to find it and fix it.

Find where your leads are actually breaking down

Fix the gap before scaling your ad budget

Build a system that brings customers in consistently every month

I want to join the workshop

Why This Matters

Are Your Ads Bringing In Customers Consistently?

Most founders only find out if their ads worked after the month is over.

Some months the leads come in, close easily and revenue is strong. Then the next month: same budget, same creative, same audience and sales drastically without clear reason. The typical move is to adjust the ads, targeting and budget.

However, we saw that businesses that get consistent results have a system underneath the ads. Their decisions about who to target, how much to spend, and how to close are all guided by that system. The result is predictable revenue every single month.

This workshop builds that system.

The ad gets the click. What happens after the click is where most businesses lose the customer. And most owners never look there.

CONSISTENCY BRINGS CONFIDENCE

Better Systems and Better Predictability Solves Most Problems

When the acquisition system is in place, the whole business runs differently.

Revenue is predictable enough to make hiring and investment decisions with confidence.

You know when to increase ad budget and when to hold, based on real numbers.

Ad creative decisions, audience choices, and offer changes come from data.

Every week you can see whether the business is on track, and act on it.

Is This For You?

This workshop is for founders who are running paid ads and want consistent, predictable results from them.

This is not for you if

You are not currently running paid ads

The tools in this workshop are built around a live ads system. If you have not started spending on ads yet, this will not be the right fit right now.

Your ads are already producing consistent results

If your acquisition system is working well and you are happy with where the business is, this session will not add much for you.

Your business runs ads for other people

This session is built for owners focused on growing their own business. If your clients are the ones spending on ads, the framework here will not apply to your work.

This is for you if

Your ads bring leads but results go up and down

Some months are strong. Others go quiet with no clear reason. You are spending real money and want to understand why, and build something that works every month.

The business is growing but revenue is hard to predict.

Things are moving, but you cannot reliably forecast what next month will look like. You know a proper system needs to sit underneath it.

You are ready to scale and want to do it with confidence.

Before pushing more budget, you want to confirm that the numbers, the sales process, and the operations can handle more volume, and grow without things breaking.

What You Walk Away With

In 2 hours, you learn the 4 things you need for consistent customers.

Each one is specific to your business and not generic frameworks to apply later.

Your next campaign targets the right person, not a broad demographic.

You define your most profitable customer, what drives them to buy, and what makes your offer land with that person specifically. You leave with a positioning statement your ads can actually use.

You fix the one stage that is costing you the most customers

Most founders are losing customers at the same one or two points. You score your sales process and find the gap — so you stop pouring leads into a system that is quietly leaking them.

You know exactly the target numbers you need to hit to scale aggressively.

You calculate what a customer is worth and the most you can spend to acquire one and still be profitable. Once you have those numbers, you will have the confidence to scale fast.

You leave with a game plan.

Based on your numbers and the main business bottleneck you identified, you will see the game plan to scale reveal itself.

Consistent Customer Workshop

2:00 PM - 4:00 PM

The Consistent Customers System

Here is how you go from inconsistent results to ads that produce stronger results every month.

Five stages, each one addressing a specific reason why paid ads stop producing consistent results. Every stage builds on the last.

Your ads reach the people most likely to buy, and your message gives them a specific reason to choose you.

More of your leads close. Your sales process runs on a clear structure. Results stay consistent regardless of who takes the call.

Every budget decision from here is based on a real number: what a customer is worth and the most you can spend to acquire one profitably.

5 numbers. That is all you need to know whether your business is on track each week.

A clear plan for what comes next: what to strengthen before pushing more budget, and in what order.

What Happens on the Day

2 hours of practical frameworks built around your actual business.

Five stages, each one addressing a specific reason why paid ads stop producing consistent results. Every stage builds on the last.

MODULE 1

Find Your Real Customer

Identify exactly who your most profitable customers are and what makes them choose you over everyone else. Build a positioning statement that gives your ads a sharp, specific angle to target.

MODULE 2

Build Your Sales System

Trace how your current sales process runs from first contact to close, and build the structure that keeps more leads moving through each stage and converting into paying customers.

MODULE 3

Build Your Unit Economics

Calculate what a customer is actually worth, what you can afford to spend to acquire one, and what your current ad budget needs to produce to be profitable.

MODULE 4

Own Your Numbers

Build the 5-number dashboard that tells you every week whether your ads are working, and what to adjust when any one number shifts.

Module 5

Plan Your Next Move

Based on where your business is right now (audience reach, sales conversion, delivery capacity), you leave with a clear sequence for what to strengthen before scaling your budget.

A Complete Toolkit, Included FREE

The Consistent Customers Toolkit

Six tools built during the workshop, based on your actual numbers. Each one is designed to be used after the session, not filed away.

01 | MEASURE YOUR FOUNDATION

20-Point Business Check

A structured look at your business across 5 growth areas. You score each one, get a personalised report, and leave with a ranked list of where to focus first.

Scores your business across 5 pillars so you know where you stand

Produces a personalised report with next steps ranked by impact

Included

FREE

02 | OWN YOUR POSITIONING

X Factor Canvas

Identifies the specific reasons your best customers choose you, and turns that into a positioning statement your ads can use. You stop competing on price when you know what actually makes you different.

Shows where your offer lines up with what the market wants and what you do best

Every ad angle you run from here starts from this canvas.

Included

FREE

03 | MATCH YOUR MESSAGE TO YOUR MARKET

Ad-tention Content Matrix

Covers 5 levels of buyer awareness so your ads reach people at the right moment with the right message. Your creative stops guessing and starts converting.

Shows you which content type to run for cold, warm, and hot audiences

Gives you a content plan your team can execute without starting from scratch each month

Included

FREE

04 | GIVE PEOPLE A REASON TO SAY YES

Lead Gen Offer Kit

A step-by-step process for building a front-end offer that gets more of the right people into your pipeline. More qualified leads at a lower cost per enquiry.

Builds an entry offer your ideal customer actually wants

Reduces your cost per lead without reducing lead quality

Included

FREE

05 | KNOW YOUR NUMBER

Customer Cost Calculator

Calculates what a customer is worth and the most you can spend to acquire one and stay profitable, using your actual margins, close rate, and costs. Every budget decision from here starts from this number.

Removes the guesswork from every future budget decision

Shows you immediately whether your current ad spend is profitable

Included

FREE

06 | RUN THE BUSINESS ON 5 NUMBERS

Weekly Growth Scorecard

A weekly tracking template with only the metrics that tell you if your business is on track. Your whole team sees the same picture and acts on it.

Pre-built with the 5 numbers that drive real decisions

Takes minutes to update each week and cuts reporting to what actually matters

Included

FREE

The Market Has Shifted

Ad costs have been rising for years. AI has made it cheap to produce ads, so every platform is flooded with more content, more offers, more competition. The same budget that worked 18 months ago produces less today.

The businesses still growing are not the ones with the biggest budgets. They are the ones where the system behind the ad is tight. Three things separate them from the ones spending more and getting less:

They know exactly who they are targeting, and why those people buy.

They know their numbers: what a customer is worth and what they can afford to spend to get one.

Their sales process runs on a structure. Every lead that comes in gets the same quality follow-through.

Every month that passes, ad costs rise and the gap between what you spend and what comes back gets harder to close.

I want to join the workshop

Your Workshop Facilitator

Justin Chen

FOUNDER, ADEVE DIGITAL

RM200M+

Digitally-Driven Revenue

100+

Business Accounts

10+

Years in Paid Acquisition

Justin has spent over 10 years inside businesses where the ads had to work — not as a consultant watching from outside, but as the person responsible for the numbers when growth was the only option.

Worked as CMO in rapid-scaling environments across Malaysia and the Philippines

Managed paid acquisition for businesses from early-stage startups to pre-IPO and IPO companies

Contributed to over RM200 million in digitally-driven revenue across more than 100 business accounts

Worked across industries including e-commerce, services, financial products, and SaaS

After seeing the same five problems appear in every business regardless of size or industry, he built The Consistent Customers System to give founders a way to find their specific problem and fix it in the right order.

Your Workshop Facilitator

Justin Chen

FOUNDER, ADEVE DIGITAL

RM200M+

Digitally-Driven Revenue

100+

Business Accounts

10+

Years in Paid Acquisition

Justin has spent over 10 years inside businesses where the ads had to work, as the person responsible for the numbers when growth was the only option.

Worked as CMO in rapid-scaling environments across Malaysia and the Philippines

Managed paid acquisition for businesses from early-stage startups to pre-IPO and IPO companies

Contributed to over RM100 million in digitally-driven revenue across more than 100 business accounts

Worked across industries including e-commerce, services, financial products, and SaaS

After working inside businesses of every size and stage, he built The Consistent Customers System to give founders a clear, repeatable way to produce consistent results from paid ads.

QUESTIONS

Things founders usually ask

If your question is not here, reach out to us on WhatsApp before the event.

Is this just a basic lead generation workshop?

Lead generation is where it starts, but it is not what the workshop is about. The workshop covers why paid ads produce inconsistent results and how to build a system that fixes that: targeting, sales conversion, unit economics, and tracking. If you are already running paid ads, you will find this directly relevant to where you are right now.

I am already running paid ads. Is this too simple for me?

This is built for founders who are actively spending on paid ads and getting results that go up and down. If you already have a consistent, predictable acquisition system, this session will not add much. If the results are there sometimes and not others, and you want to build something that works every month, this is exactly what the session covers.

I have been to workshops before and nothing changed. Why is this different?

Most workshops give you information. This one gives you a built system based on your actual business reality. You work through your own business in the room. The output you take home is specific to your situation.

What if I cannot make it on the day?

There is no replay or recording. The session is designed to be done in the room: you work through your own numbers live, and that only works in real time. We will announce the next session when it is available. Reserve your spot for this one and cancel in advance if your plans change.

Is there a recording I can watch later?

No. The session is a live, working workshop. You need to be in the room to build your own toolkit and numbers. When the next session is available, we will share the details.

Who is this NOT for?

This is not for founders who have not started running paid ads yet. It is not a session on ad creatives or copywriting. It is not a general marketing overview. If you are actively spending on paid acquisition and the results are inconsistent, this is for you. If you are not at that stage yet, this will not be the right fit.

What happens after the workshop?

You leave with your completed toolkit, your numbers calculated, and one specific move to make. Justin will share what comes next at the end of the session for founders who want to go deeper.

Is there a pitch at the end?

We don’t have a course to sell you because we are not gurus. However, Justin will share a next for founders who want personalised help after the workshop. The workshop itself is complete and standalone. You do not need to buy anything to get full value from the session.

Does The Consistent Customers System work for my type of business?

If your business runs paid ads and sells a product or service with a real margin, yes. The system has been applied across different industries in Malaysia and the Philippines: from service businesses to product companies. What changes is the specific numbers and the specific constraint.