Oct-Gateway

When you need more customers

There are two very
different ways to respond.

the usual way

Keep adding more ways to get leads.

You have a clear problem. You need more customers. So you work through the options you can see.

You need more customers

The pressure is clear and it needs an answer.

Post more content

Try to stay visible and bring in more enquiries.

Improve the website

Rewrite the pages and hope more visitors take action.

Work on search

Put effort into getting found by more people.

Run paid campaigns

Spend money to bring in leads faster.

Try outreach

Ask the team to contact more prospects directly.

You still need more customers

There is more effort, more cost and more uncertainty about what to do next.

The same problem comes back, but it is now harder to see what is really causing it.

the usual way

Build from the customer backwards.

Before you add another tactic, get clear on the few things that make customer growth work.

Choose the audience and offer

Be specific about who you want to win and why they should care.

Shift the belief

Understand what needs to change before that audience is ready to act.

Make acquisition pay for itself

Build a model where each customer can help fund the next.

The workshop will show you how these pieces fit together.

When you need more customers

The problem is not
generating leads. It is
scaling lead generation.

The problem is not generating leads. It is scaling lead generation.

The same lead volume can produce very different results

How can one business make 3X MORE SALES with the same number of leads?

Lower conversion

Wide audience, no strategy

100 leads

30 meetings

10 proposals

1 customer

One customer from the same 100 leads.

1X profit to reinvest

One customer can fund the next 100 leads.

Higher conversion

Specific audience with a strategy

100 leads

45 meetings

18 proposals

3 customers

Three customers from the same 100 leads.

3X MORE PROFIT TO REINVEST

Three customers can fund the next 300 leads.

Inside the two hours

Learn how lead generation
becomes customer growth.

See how to generate leads, turn more of them into customers and build a way to keep bringing customers in.

PART 01

Where your next customers can come from

Look beyond the easiest people to reach and identify where the next stage of growth may come from.

PART 02

How to make your offer matter to them

Get clearer on the audience you want to win and what will make them pay attention.

PART 03

How to move leads towards a sale

Understand what needs to happen between first interest and a customer saying yes.

PART 04

How to make customer acquisition pay for itself

See what needs to be true before you put more budget behind campaigns.

PART 05

What to build first

Bring the picture together and identify what your business needs to focus on next.

Who this workshop is for

Built for people who want a more reliable way to generate customers.

Marketing Leader

You want marketing to produce more than activity, enquiries and reports.

Learn what needs to come together for lead generation to contribute to real customer growth.

Lean Growth Team

You are trying content, campaigns, outreach and follow-up at the same time.

See how the pieces fit together so your effort produces a steadier flow of customers.

Founder or CEO

You want to grow customer numbers without pouring time and cash into the wrong activity.

Understand what needs to be in place before you invest in the next channel, campaign or hire.

This is not for you if

You are only looking for a quick campaign tactic.

Performance marketers looking for ad-scaling tactics
Founders who are not ready to take on more customers
Marketers who cannot change the business beyond advertising or creative tactics

Justin Chen

Founder, Adeve Digital

Who this workshop is for

Built from more than 100 business accounts.

Hi, I’m Justin Chen, founder of Adeve Digital. Over the past decade, I have worked on customer acquisition across more than 100 business accounts, from founder-led businesses figuring out how to generate demand consistently to established companies with seven-figure annual ad budgets.

Across businesses responsible for more than RM100 million in digitally driven revenue, one pattern kept showing up: the businesses struggling with lead generation were often trying to solve the problem at the wrong level.

This workshop makes that way of thinking practical and usable, whether you spend RM0 or RM100,000 a month on advertising.

Free two-hour lead generation workshop

Build a More Predictable Way to Generate Customers.

Learn how to think about lead generation, what gets in the way, and what your business should focus on next.

About the Organisers

Justin Chen

Managing Partner,
Adeve Digital

Helps Malaysian businesses build more predictable lead generation and customer growth.

Gateway Circle

A business community
by Every Nation Gateway

Brings founders and business leaders together for practical learning and honest conversations.

About the organisers

Justin Chen

Managing Partner,
Adeve Digital

Helps Malaysian businesses build more predictable lead generation and customer growth.

Gateway Circle

A business community by Every Nation Gateway

Brings founders and business leaders together for practical learning and honest conversations.